Creative direction for ICICLE inspired by movement and dance, exploring fluidity, rhythm and contemporary elegance. Part of the campaign was developed around Chinese New Year, integrating subtle festive and cultural references into the visual narrative.

Agency YYO Communications | Executive Producer Yuan Yuan Jin | Photographer Li Kai | Art Director Magali Guglielmi | Model Xie Xin | Make-up Artist CiCi Xu | Hair Stylist Hu Hu Zhang Yan |